Happy 61st Birthday LEGO

Lego has certainly been in our household for as long as I can remember. My brother was heavily into it, and I was consumed by the magic of being able to have fun with it, and let my imagination run wild. More than that though Lego really gets, I mean really gets storytelling, and I would say it’s storytelling as it’s finest.

I still today really see Lego on par with the likes of Apple, which to many, may seem like an odd likening to, not in product, not in many things, but in their capability to understand storytelling and creativity. In terms of their ads and campaigns; they are clever, wonderful and full of simplicity, while still reaching their customers in a non invasive manner.

Lego still stands the test of time in their 61st year and it’s funny how a kids toy isn’t just for kids at all. It’s for everyone. I’m fascinated by how many adult collectors are out there, and the knowledge that goes with that. They have managed to create a conversation around creativity, building, design and innovation — and that to me is an incredible thing.

One if my favourite aspects of Lego is their Lego Ideas, which is where you can submit ideas to be made. This is just clever brand management in all it’s forms- collaborating with their customers.

Given the climate we’re living in with tech right now, I’m fascinated to see where this brand goes, as they already have their mighty podcast which is called Lego Hero Factory Channel and of course their Legoland which I can see going in the way of Disney in the coming years. This is a brand from what I can see is on their way to being around and relevant no matter the retail problems for the next 61 years!

Happy Birthday Lego!

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