What is a Brand?

A brand is a unique identifying symbol, logo, mark, personality, character, name, word, and sentence that business use to distinguish their products from others. A combination of one or more of those components can be utilized to create a Brand Label. Legal protection given to a brand is called a trademark.

History of Branding.

The word brand dates back to Old Norse an ancient North Germanic language from which modern Scandinavian dialects derived. Originally, the brand referred to a piece of ‘burning wood.’ The use of branding livestock is much older than the word. Stone Age cave paintings suggest that early man marked cattle with symbols drawn with paint and tar. 4000 years ago, Egyptian funeral monuments depict branded cattle.

During this time, brands were used to identify goods. Pottery makers from China, Mesopotamia, India, Greece, Rome, and Egypt used different engravings to identify not only who made the pottery goods but also what type of materials used and where they were produced.

Watermarks as a tool of branding emerged during the medieval period as a way of paper makers, printing houses, artist guilds to distinguished their products and property. During the Renaissance, artists like Michelangelo introduced a new type of branding by signing their names to their works, rather than using symbols.

Two centuries later, during the Industrial Revolution, a new type of branding was born and it was known as mass branding which aimed to solve a new business challenge for consumers buying local products from local merchants.

In the late nineteenth century, companies had invested so much in branding that they needed a way to protect those investments from competitors. Therefore, in 1875, an act was passed known as the ‘Trade Marks Registration Act.

“The man who stops advertising to save money is like the man who stops the clock to save time.”
~ Thomas Jefferson ~

How Branding Works.

Branding is a business identity in the marketplace. It links the target expectations more effectively and strengthens customer loyalty based on the consumer experience. Adidas, Apple, Levis Strauss, Nike and several other companies like them are good examples of brands. Branding is not limited to a company or businesses. It also includes individuals that are public figures such as celebrities, politicians, business leaders, authors and more.

Branding is defined by name, term, design, symbol, colors, slogan, sound and multiple combinations thereof.

Procter & Gamble was one of the first companies to establish today’s idea of marketing and brand building through rigorous go-to-market plans and communication strategies. Branding is often cemented after years of compatibility in operation, business credibility and strategic marketing. Innovative or niche products, creative content, unique business model and consistency in delivering quality service helps develop a business branding foundation.

Why Is Branding Important?

Branding is important to a business because the overall impact it makes on your company is huge. Branding can change how people perceive your brand; it can accelerate new business and boost your brand awareness.

Branding Grabs Recognition.

The fundamental reason branding is essential to a business is because it is how a company gets and grabs recognition and become known to the customers. The logo is the most essential element of branding, as it is essentially the face of the company. This is why a logo should be professionally designed so, that it is powerful and easily memorable, making an impression on a person at first glance.

Branding Increases Business Value

Branding is important when trying to generate future business and a strongly established brand can increase a business’ value by giving the company more advantage in the industry. This makes it a more tempting investment opportunity because of its firmly cemented place in the marketplace.

Branding Bring About New Customers

A good brand will have no trouble booming up referral businesses. Robust branding universally means there is a positive and conclusive impression of the company amongst users, and they are likely to do business with you because of the intimacy and assumed the capacity of using a name they can trust. Once a brand has been well cemented its ground, word from the mouth will be the company’s best and most crucial advertising technique.

Improves Employee Dignity and Satisfaction

When an employee works for a robustly branded company and truly, stands behind the brand, they will be, more contented with their job and have a higher amount of pride in the work that they accomplice. Working for a brand that is renowned and is held in high regard amongst the masses causes working for that company enjoyable and fulfilling. Having a branded company, which can often help employees feel satisfied and have a sense of belonging to the company, can be achieved by using promotional merchandise, goodies, and gifts for your workstation.

Branding Creates Trust within the Marketplace

A professional presentation and well-strategized branding will help the company build trust with users, potential clients and customers. People are more likely to do business with a company that has a refine and professional portrayal. Being properly branded gives the impression of being industry experts, makes the public feel as though they can trust your company, the products, and the services it offers and the way it handles its business.

Branding Supports Advertising

Advertising is another component of branding, and advertising strategies will directly reflect the brand and its desired portrayal. Advertising methods such as the use of promotional products from trusted companies such as Outstanding Branding make it easy to create a cohesive and appealing advertising strategy that plays well into your branding goals.

Branding with Brand Sapien.

Brand Sapien branding improves recognition as a logo is the most important feature of branding just as people are more likely to purchase from a business that appears polished and legitimate. Impact advertisement is another important element of a brand. Both the medium and the demographic target for advertisement help build a brand.

A strong Brand often Guarantees Future Business.

Brand Sapien branding builds financial value. Companies who publicly trade on a stock exchanged are valued at many times the actual hard assets of the company. Much of the value is due to the branding of the company.

Brand Sapien branding generates new customers because it helps businesses get word-to-mouth referrals with the new found zeal and enthusiasm and give you an ecosystem to build your reputation and utilize your expertise for a brand that you have never imagined.

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